‘If Hits Are Unexpected, Datasets Aren’t Gonna Get You There’ — Take-Two Interactive and Sony Bosses Say That AI Cannot Replace Human Creativity

Strauss Zelnick and Hiroki Totoki said that AI would not replace human creativity in the entertainment business, but they both still see it as a tool useful to the production pipeline. Strauss Zelnick and Hiroki Totoki, the heads of Take-Two Interactive and Sony Group Corporation, agreed that AI won’t replace humans in the entertainment business during a talk at the Paley International Summit in New York City on Tuesday morning. They did, however, explain that they do see the technology as a valuable tool.“I don’t think an AI could replace humans because, particularly in the entertainment field, I think creativity is quite important. Creativity is for humans, not AI,” Totoki said. “How to us

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