Magic: The Gathering Is Officially Hasbro's Biggest Profit-Maker

Wizards of the Coast's Magic: The Gathering is now responsible for 90% of Hasbro's profits, according to a new financial report. Magic: The Gathering is making a lot of money; there is no doubt about that. Every time that Wizards of the Coast parent company Hasbro releases a quarterly financial report, the popular trading card game comes out as the crown jewel. The 2026 third quarter report was not any different; if anything, they showed that Hasbro may as well rename itself Magic: The Gathering, Inc. and get rid of the rest of its portfolio.

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