New App Store Rules Target AI Deepfakes and Nudify Apps

Apple today expanded its App Store moderation rules to cover AI-generated nonconsensual intimate imagery. Sexually explicit content was already banned, but now Apple says app developers must proactively prevent and remove AI-generated deepfakes from their platforms. Apple warns that apps with offending content could be removed from the ‌App Store‌ if developers fail to act. The updated 1.2 rule names AI content creation apps and could be targeting apps like Grok, among others. Users have complained about xAI's Grok chatbot being used for nude and sexualized deepfakes, and earlier this year, Apple told xAI it would remove Grok from the ‌App Store‌ if it continued to permit nude deepfakes. xAI

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